Project Overview
Freela is a first of its kind Defi powered and self governing DAO designed to act as a decentralised broad platform for freelancing transactions. It provides a platform for both B2B and P2P commission free transactions with its intuitive user interface matching skilled freelancers for the job postings worldwide. It brings in a unique innovative model with professional mediation and thus ensuring a win win transaction between the employer and employee, ensuring best quality work for the employer and best remuneration for the employee.
Existing platforms attempted their best to decentralise and ended up only in the small niche part of the market and those who catered to larger markets got forced to be centralised. Freela brings in a new dawn by bridging this gap using Blockchain technology, DeFi liquidity pools and DAO governance initiating a never before Broad-decentralised platform.
My Role
Freela team reached out to me to design their application experience including the branding. During my journey with Freela, we figured many challenges with the workflow and was able to resolve them quickly. Freela is now rapidly growing freelancing platform operating from Singapore.
Branding
Effective branding is important because it helps to differentiate a company or product from its competitors and build a strong relationship with customers. A strong brand can also help to establish trust and credibility with consumers, leading to increased loyalty and repeat business. This are the brand colors used for this project
#F0806C
rgba(240, 128, 108, 1)
#D25B18
rgba(210, 91, 24, 1)
#101820
rgba(16, 24, 32, 1)
#656B72
rgba(101, 107, 114, 1)
#656B72
rgba(236, 237, 238, 1)
#FFFFFF
rgba(255, 255, 255, 1)
Typography
Typography plays an important role in design, as it can convey a particular mood or feeling, emphasize certain elements, and create a sense of hierarchy and organization. Good typography can make a design more effective and easier to read, while poor typography can make a design difficult to understand and unappealing.
With the rise of digital media, typography has become even more important in design, as it affects not only print materials but also websites, apps, and other digital content. Designers must consider how typography will appear on different devices and in different contexts, and choose appropriate typefaces and styles accordingly.
For this UI project, below fonts are used
Lato
Regular 400
The quick brown fox jumps over the lazy dog
Medium 500
The quick brown fox jumps over the lazy dog
Semi Bold 600
The quick brown fox jumps over the lazy dog
Bold 700
The quick brown fox jumps over the lazy dog
Extra Bold 800
The quick brown fox jumps over the lazy dog
Black 900
The quick brown fox jumps over the lazy dog
High Fidelity Designs
Here are some of the pixel perfect designs of the application Freela. Tap on the image to see it in full screen. Prototype of the application is also available. Just click on "Live Preview" button at the bottom of the article.
Video Promo
Prototype
